Corporate communication and media coverage of abnormal returns evidence from the Portuguese capital market Carlos Francisco Alves Ana Luísa Silva Investor relations literature reports that after an era that the higher the stock price the better currently. Corporate Communication by Paul Argenti was the very first and remains the most comprehensive text available on the subject.

Corporate Communication

Corporate Communication A Guide to Theory and Practice Cornelissen Joep P. Master of Corporate Communication programs are remarkably designed postgraduate degree programs that prepares communication professionals in the widening corporate world. By keeping customers informed about upcoming events or company updates businesses can reduce the likelihood of problems. External communication includes the companys messaging to its audience and the world at large. Corporate communication is the perception of a company by creating a brand identity and maintaining communication with the general public. These abilities improve workplace productivity increase sales and. Its purpose is to improve organizational practices and reduce errors. Depending on the businesscorporate communications degree you choose obtaining your diploma can take anwhere from 1 to 4 years. Marketing and corporate communication should be strategically based. in reading reviews of corporate communication corporate identity corporate branding etc. When corporate communication is more and more oriented to the topics and the communication style to the customer.